Released on: October 9, 2008, 8:27 pm

Press Release Author: GURMEET KAUR

Industry: Internet & Online

Press Release Summary: The goal of search engine optimization is to bring new
customers to your web site. SEO is about being found by the right people. It's about
matching a prospect with the right offer. It is as simple as that.


Press Release Body: The goal of search engine optimization is to bring new customers
to your web site. SEO is about being found by the right people. It's about matching
a prospect with the right offer. It is as simple as that.

What is NOT the goal of search engine optimization?

SEO is NOT about getting listed for every possible keyword. This is the biggest
mistake that is made by webmasters and web designers. For more resources
www.thesearchengineprimer.com Most people try to get as many high search engine
rankings as possible, AND for as many keywords as possible. That is not only a lot
of work; it is also a complete waste of time.

It is not important that your web site is listed for a lot of keywords. It is
important that your web site is listed for the right keywords, and that your web
site then turns visitors into buyers. Without achieving this you will not be
successful.

How can YOU improve your search engine optimization results?

Create convincing web pages.

That really is a very important step. If you do not have web pages that appeal to
your target group, then do not bother with trying to get visitors.

Your web pages must be designed so that your visitors become buyers.

You must also first create trust, and convince your visitors by making your web
pages easy to use.

Find the right keywords

You must find the keywords that work best for you, and for your website. Build a
keyword lists that is related to your business. There are many Free Keyword
Generators that can help you with finding the right keywords for you.

Yahoo offer one here:

You can then use the keywords that you find in a pay per click (PPC) campaign on say
Google's Adwords, or with Yahoo's Overture. What this will do is give you a quick
way of testing your new keywords. For further details www.the20seotools.com. It is
also important that you then track these keywords with a conversion tracking tool,
which will tell you which keywords lead to sales, and which keywords are just a
waste of both time and money.

Optimize your web pages for these keywords

Once you know the keywords that lead to conversions, (sales) you should then set
about optimizing your web pages for these keywords. While PPC allows you to quickly
test keywords, and you can see the results within only a few days, optimizing your
web pages allows you to get targeted visitors, WITHOUT you having to pay for them.

Search engine optimization can lead to great results if you concentrate on the right
goals. Search engine optimization is about improving your business. It is not about
getting as much traffic as possible. Focus on your target group, and on keywords
that work best for you. You will save a lot of work while at the same time
increasing your profits.

www.offline-promotion.com

www.seo-prediction.com






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